AI Voice Agents: Transforming Customer Experience When Done Right
AI voice agents can replace rigid IVR menus with faster, more helpful service when built with human handoff, call telemetry and an omnichannel journey.
Magdalena Okrzeja
AI Sales
From Excel to Embedded AI: Modernizing Field Sales Analytics Step by Step
A step-by-step roadmap for CPG field sales analytics: move from manual Excel reports to standardized metrics and assistive AI inside the tools reps use.
Magdalena Okrzeja
Collaborating with AI Vendors: How to Build a TruePartnership, Not a One‑Time Project
Retailers and CPGs get ROI from AI when vendors act as partners: joint ownership, a product mindset and design for messy real-world operations.
Magdalena Okrzeja
AI-Powered Field Sales: Transforming the Future of Distribution
How AI agents support field sales teams in distribution with route optimization, inventory management, real-time coaching and performance insights.
Magdalena Okrzeja
Why Sales Is at the Frontier of AI Adoption
Sales is often the first function to experiment with AI. Why sales teams move first and which AI use cases, from account research to emails, pay off first.
Magdalena Okrzeja
Custom AI vs Off the Shelf SaaS in Retail: How to Choose What Actually Fits Your Business
Off-the-shelf SaaS or custom AI for retail? How to decide based on data readiness, process complexity and business scale, and avoid tool sprawl.
Magdalena Okrzeja
Why 95% of AI Projects Fail in Retail – and How to Be in the Successful 5%
Learn how to join the successful 5% of retailers by prioritizing clear business outcomes and practical execution over flashy technology experiments.
Magdalena Okrzeja