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AI in Retail

How AI Can Transform Distributor Management in India's FMCG Ecosystem

India's FMCG market moves most of its value through 12 million kirana stores and more than 400,000 distributors, yet secondary sales data rarely reaches the brand. This article shows how AI forecasting, credit scoring and app-based ordering close that blind spot, citing HUL's Shikhar app and stockout reductions of up to 30 percent.

Abraham Sunu Thomas