
Retail Price Optimization: From Rules to SKU-Level AI
Retail price optimization explained: why pricing rules break down across large assortments and how model-based, SKU-level pricing works in practice.

AI Strategy Advisor at DS Stream
Ewelina is a business growth professional with over 15 years of experience in commercial leadership, sales, business development, category management, trade marketing, customer development, and team management across FMCG (CPG) and beauty. She has held senior roles at Nestlé, Mars, Wella, and Colgate-Palmolive. Today, she focuses on helping businesses translate AI and data into practical business value.

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Retail price optimization explained: why pricing rules break down across large assortments and how model-based, SKU-level pricing works in practice.
